1.2 billion journeys a year, in an environment where there is nothing else competing for attention. We plan, buy and run campaigns across escalators, platforms, ticket halls and in carriage — from a single station to all 272.
A Tube journey is the rare piece of the day with no second screen and no way out. Phone signal is patchy, the escalator takes as long as it takes, and the platform wait is dead time. Advertising is what is there to read.
It is also repeat exposure. Commuters pass the same sites twice a day, five days a week, which is why the network works as hard for a considered purchase as it does for a launch.
Network figures as published by Transport for London. Planning figures throughout this site exclude VAT. Poster rates include print and production where stated.
15 buyable formats, from a single 4-sheet panel to every site in a station. Digital buys flexibility and motion; paper still buys scale for less.
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
Large portrait screens positioned at ticket hall entry, seen head on as passengers arrive.
From £12,000 per 2 weeks
Interior panels above the seat line, read across a full journey by an audience with nowhere else to look.
From £18 per panel, per 2 weeks
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
There is no single rate. Price moves with zone, format, trading period and how long you run. The ranges opposite are the ones we plan against day to day, so you can place your own budget before you speak to anyone.
Entry level poster activity starts around £3,000 for a two week burst. A full digital escalator run at one station is £25,000 a fortnight. A full station domination is £40,000 upwards.
Planning guidance, excluding VAT. Confirmed with the media owner at booking.
Move the slider to the number you have in mind. The shapes of campaign that budget realistically buys are the same ones we would put in front of you on a call — poster packs and single station bursts at the entry end, escalator networks, car panels and station dominations at the top.
Indicative planning guidance, not live availability. Excludes VAT. Inventory is confirmed by the media owner at booking.
Footfall is the starting point, not the answer. The right station is the one whose audience, zone and dwell match what you are selling.
Six Underground lines meeting two mainline termini and Eurostar, giving the widest audience mix on the network.
70.3m entries and exits (2023)
The retail heart of the West End, with shopper traffic sustained across the full trading week.
66.9m entries and exits (2023)
Britain's busiest rail terminus, delivering very high repeat exposure among south west London commuters.
65.9m entries and exits (2023)
Commuter, coach and theatre audiences passing through a single concentrated ticket hall.
63.4m entries and exits (2023)
City finance and technology commuters, with weekday frequency among the highest on the network.
61.9m entries and exits (2023)
Office towers, Borough Market and Shard visitors converging on one interchange.
50.2m entries and exits (2023)
Westfield retail traffic alongside a young, fast growing east London catchment.
47.9m entries and exits (2023)
The densest concentration of financial services employees anywhere in the UK.
47.5m entries and exits (2023)
nexfibre on both walls of a tiled Westminster walkway, running three headlines off a single endline.
An eight week national burst with the Underground at its centre: cross-track at King's Cross, car panels across the line packs and escalator panels alongside.
Digital 6-sheets on the Westminster platforms, aimed at the people who legislate on late payment as much as at the commuters beside them.
Formats, audiences, costs, station selection, creative, approval and measurement, in one place.
18 minute read
9 minutes read
11 minutes read
10 minutes read
8 minutes read
The answers below cover cost, lead time, single station buys and measurement. The complete guide goes further on each.
A two week 6-sheet poster campaign across a handful of stations starts around £3,000. Digital escalator panels in a zone 1 station are £8,000 to £25,000 per fortnight. Station domination starts at £40,000. All figures exclude production and VAT.
Yes. Most formats can be bought station by station, though some digital packs carry a minimum spend. Escalator panels and station dominations are always bought at station level.
Six to eight weeks for standard formats. Twelve weeks or more for station dominations and for peak trading periods such as the Christmas run-in.
The standard burst is two weeks, running Monday to Sunday. Four and six week bursts are common for launches, and car panels are frequently bought for longer periods.
We handle copy clearance, specification checks and proof of posting. We can produce artwork from your existing assets or work alongside your agency.
Coverage and frequency come from the industry audience currency, alongside TfL station entry and exit counts. Brand lift and footfall studies are available for larger campaigns.
Tell us the brief. We come back with sites, costs and on-air dates within two working days.
Get campaign costs